I'm a marketing student at Auburn University finishing my degree in December 2026, with four years of hands-on experience in golf operations. This curriculum was my way of bridging those two worlds before entering the workforce.

Browse the sections below to see the full scope of what was built — and feel free to reach out if you'd like to talk through any of it.

This portfolio documents a self-directed 10-week marketing curriculum I completed in the summer of 2026 — designed, built, and executed entirely on my own initiative. The goal was simple: learn how to apply modern marketing tools and strategy to the golf industry by doing real work, not just studying theory.

The centerpiece is a comprehensive marketing plan for a semi-private golf course in Northern Virginia — covering content strategy, social media, SEO, email marketing, CRM, event promotion, data reporting, and competitive research. Every deliverable was built from scratch using Claude as a creative and strategic partner.