AI Marketing Curriculum
A Golf Industry Case Study
This portfolio documents a self-directed 10-week marketing curriculum I completed in the summer of 2026. Designed, built, and executed entirely on my own initiative. The goal was simple: learn how to apply modern marketing tools and strategy to the golf industry by doing real work, not just studying theory.
The centerpiece is a comprehensive marketing plan for a semi-private golf course in Northern Virginia. Covering content strategy, social media, SEO, email marketing, CRM, event promotion, data reporting, and competitive research. Every deliverable was built from scratch using Claude as a creative and strategic partner.
Browse the sections below to see the full scope of what was built.
Disclaimer: All work presented in this case study is entirely my own and was created independently as part of a self-directed marketing curriculum. It is hypothetical concept work and has not been published, implemented, or endorsed by the golf course or any of its affiliates. All strategies, campaigns, captions, graphics, and materials were developed for educational and portfolio purposes only.
