Nine & Wine Campaign
Context
The Nine & Wine is a recurring Friday evening promotion: $50 for nine holes with a cart and two drink vouchers, with tee times running from 5 to 6pm. When Saturday was added as a second day, the campaign expanded to cover both evenings. This section documents the full campaign built around that offering – from the initial strategy through social content, a custom graphic, email marketing, and a post-season performance retrospective.
Social Content
The Nine & Wine campaign launched in the spring with a custom promotional graphic and Instagram post built around the Friday evening offering. The graphic was designed to replace existing promotional material with something cleaner, more visually compelling, and better suited for social media – using my own course photography as the background and stripping out the cluttered design of the original.
Due to high demand as the season progressed, Saturday was added as a second Nine & Wine evening. The graphic and caption was updated to reflect both days. The message stayed constant while adjustments were made to the live content.
Updated Caption to Include Friday & Saturday
“Nowhere better to catch a post-work nine.
Two drinks. Nine holes. Every Friday and Saturday. Rinse & Repeat.
Book your Nine & Wine tee time – link in bio”
As the season wound down and Nine & Wine approached its final weeks, the content shifted to a last-call framing – acknowledging the end of the season while encouraging players to book before it wrapped up.
End of Season Caption
“Another week of our summer golf league is in the books.
Nothing beats 9 holes after work – and Nine & Wine is in its final weeks.
Book your last twilight round – link in bio.
Campaign Brief
An outline for the Nine & Wine campaign was made to outline objectives and keep content strategy consistent.
Campaign Retrospective
A retrospective was constructed to summarize campaign success. Looking across the board at the good, the bad, and what to take into next season.
Note: Performance data shown is hypothetical and was developed for analytical purposes based on realistic assumptions about course operations and social media benchmarks. No actual campaign was published or measured.
