Context
Since taking over a few years ago, the course’s leadership has invested over $1 million in renovations. Redesigned green complexes, removed bunkers and trees, new mounding, and an ongoing project converting fairways from ryegrass to bermuda. Despite the scale of these improvements, almost none of it was visible online. The Renovation Updates content pillar was built to change that – creating a running narrative that gives both existing players and prospective visitors a reason to pay attention.

This pillar is unique compared to the others because it operates on two different tracks: celebration and transparency. Some posts announce progress and invite players to come experience the improvements in person. Others manage expectations around temporary disruptions such as cart path restrictions and maintenance windows. These deliverables work to reframe an inconvenience as an investment that is worth the wait.