CRM & Reporting
Context
Marketing doesn’t stop at content creation. This section documents the analytical and operational layer of the strategy. It maps how customers move through the course’s ecosystem, designing workflows to manage the events business, and translating data into actionable recommendations.
The work here connects directly to coursework in Salesforce CRM and digital marketing analytics, applied to a real golf course context. The goal was to show that the same data the course already collects through its booking engine can be used to make smarter marketing decisions, without adding new tools or significant overhead.
Customer Lifecycle Map
An 8-stage customer lifecycle built specifically for a semi-private golf course. From first awareness to advocacy, with two parallel membership tracks at stage 6.
Event CRM Workflow
A 7-stage CRM workflow for the course’s event business. It systematizes the flow into a repeatable, scaleable process.
Booking Data Memo
A one-page internal memo making the case for using existing booking data to improve email targeting and open rates.
Monthly Performance Reports
Two monthly social media performance summaries for September and October 2026. They cover reach, engagement, follower growth, and platform-specific analysis.
Note: All social media performance data shown in this section is hypothetical and was developed for analytical purposes based on realistic benchmarks for a new golf course account. No actual social media accounts were active or measured during this period.