Experiential & Events
Context
Golf courses live and die by their events business. Corporate outings, member tournaments, and group experiences represent some of the highest-value bookings a course can generate. They typically require a completely different marketing approach than a Nine & Wine caption or a Players Club email. This section documents the full event marketing package built for this course, covering every touchpoint in the corporate outing experience from the first social post through the day itself.
The work here also demonstrates something the other sections don’t: the ability to map a complete customer journey. A prospective corporate client encounters the course through a social post, responds to an email, reads the pitch deck, shows up on the day and hears the welcome remarks, and leaves with a positive experience worth repeating. Each piece of content in this section corresponds to one of those moments.
Corporate Outing Social Post
A spring promotional post targeting HR managers and corporate event planners in the Fairfax and Arlington area.
Corporate Outing Email
A follow-up email written to convert an initial inquiry into a confirmed booking. It is professional but warm, mirroring the relationship-first approach of the course’s event management style.
Welcome Remarks
Written guidelines for day-of welcome remarks delivered to the group before a shotgun start – sets the tone, covers logistics, and gets everyone excited to play.
Pitch Deck Outline
A structured outline for a corporate outing pitch deck, guides what goes on each slide and why.
Member-Guest Tournament Landing Page
Copy for the annual Member-Guest Tournament registration page. Includes the headline, event details, and a CTA built to convert existing members in registrations.
